New Trends in E Era Online Group Purchase = Affordable + Friendly

“If you want prices to be cheaper, go buy online!” Nowadays, many fashion consumers take a look at something and are not in a hurry to get it. They either look around the internet or have “like-minded” people; or simply organize themselves. The regiment led a group of men and horses to bargain. Online group purchase, a new style of consumption in the E era, has been rapidly promoted through the Internet's powerful communication and interactive effects. In front of the business, a group of people buying through the Internet and trusting that "unity is power" is rapidly rising. → Related links: Unity is the power of network buy and fashion

"Group" together to save money is the last word

Although directly to shopping malls and supermarkets to buy goods is still the mainstream, the explosive power of group buying online has gradually emerged. Online group purchase has quietly changed the game rules of traditional consumption, and price tagging is not unbreakable. Why buy? In the final analysis, you want to get more favorable prices. According to the number of people who buy and the number of products ordered, consumers generally can get a lower discount than usual.

Ms. He, who was working in a public institution in Nanjing, began to renovate last year. From participating in group purchases to her own organization, she was out of control and busy. Now she has become a master buyer. Large cabinets, air conditioners, small switches and sockets, all come out. For the first time in his life, the decoration of the house was inexperienced, and the price quoted by the merchant was even more invisible. With the purpose of repairing the decoration, he began to participate in various forums and discussed with the "comrades-in-arms" who had been renovated together. Home renovations use similar things, and after a period of deep diving, it was found that everyone could unite to bargain. The biggest group purchase operation was to buy cupboards. Before they ran a lot of embarrassment, the discounts were not talked about, and the general configuration was down to more than 20,000. In the end, 20 netizens were launched on the Internet, and 400,000 orders were thrown at once, causing distributors to “surrender”. "Group Friends" got the lowest price of the manufacturer. “In the past, businessmen alone did not care much about individual bargaining. Now that they are united, they feel that they have enough strength to bargain.” Ms. Yang, who has now enjoyed her new life, said with deep feelings.

Group purchase makes more people become friends

The reinforced concrete building in the city has opened up the distance between people. However, through online purchases, they knocked on the door of their neighbors and made more people turn from strangers to friends. Now, many forums for newly-built communities often start operating earlier than the owner's check-in. Quasi-neighbors exchange information on the Internet as a daily compulsory course. When decorating, buy tiles together and buy electrical appliances together. After you move in, go out and play together and go to the “group” to eat and wear a variety of goods needed for your stay.

Group purchase is not limited to building materials, electrical appliances, books, toys, and even beauty cards and fitness cards. Mr. Zhang’s children are just two years old and need to buy a baby stroller, but at least a few hundred can be sold in the mall. In the community forum's group buying area, send a post, 2 days, there are more than a dozen people thread. As a result, a group purchase operation was ready to come, negotiate a good time and place on the Internet, the price of the model, together with the bargain price in the past, and eventually everyone was satisfied. Mrs. Zhang’s wife said: “Actually, the biggest gain is not to buy cheap goods, but we have met many families with children. The parents are similar in age, and the baby can also play together. Only through a group purchase, we become Good friends, get together when you have time."

The face of group purchase business and love and fear

The benefits of group purchase are obvious, and sales have gone up. Every home appliance store also organizes group purchases “consciously” to attract consumers during the holiday season. Gome, Suning and other large appliance stores in addition to setting up a daily group purchase, but also to participate in group purchase customers to provide VIP personal shopping guide service, the manager of the exclusive bargaining and other services.

In the late 1990s, Europe and the United States also successively emerged a number of websites that provide discounted services to group-buying consumers. However, the lengthy time for completing the transaction and other complicated factors make it difficult for consumers to raise interest in such websites. As a result, many websites have eventually closed down. However, the Chinese version of the group buying site is slightly different. They provide consumers with opportunities for face-to-face negotiations. Van Horn, former chief executive of Mercata Inc. in the United States, said: "The spiritual power that the crowds gather together is still terrible."

However, not all businesses like to buy. The reporter interviewed a number of group buying websites and group buying conferences and found that most of the participants in the group buying are second and third tier brands. Some first-line brands almost never involved in group buying. The price is also a uniform price across the country and even the whole world. The price of a piece of iron does not depend on how many people you buy. There will be no loosening. Some manufacturers even said that they do not support group purchases because it encourages price competition. Cosmetics manufacturer Estée Lauder and jeweler Cartier made it clear that they would refuse to buy, the company's system is to sell products at a fixed price.

This reporter has learned that there have been some group purchase websites such as worry-free, Shangtuan, and fence, and the specific articles of association for group purchase are gradually being refined. In the near future, a set of “rules of the game” for network group purchase will be formulated, and problems such as after-sales service and network security for group purchase will also be gradually improved.

Did you "team" today? "Group" together, our life will become more interesting and more humane.

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