"Re-price light quality; heavy appearance light internal; heavy fashion light wearable; re-election light laying; heavy intermediary light inquiries; heavy commitment to light text." Gao Zhihua, vice president of China Timber Distribution Association stressed that the floor in the completion of the sales cycle After that, it can only be regarded as a semi-finished product. It is only finished product after installation. For consumers to buy flooring, we must first reverse this “sixfolds and six light†and change the traditional consumption habits.
1 light 1 light
The first thing to reverse is the emphasis on quality and price. Due to the intense competition in the flooring industry in China, the relevant laws and regulations in the flooring industry are still not standardized and can not reflect a reasonable and orderly competitive situation. The price war will break out at any time. The problem of heavy price is very serious in the floor market. Manufacturers always fight for a price war. However, in order to make profits, manufacturers will do everything possible to ensure their own profits. When consumers purchase flooring products, they should carefully consider the product's "cost-effectiveness."
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The second is the appearance of light weight. Buy the floor now and pick the color at every turn. Just like to buy clothes, you must pick the color or style. In fact, the essence of choosing the floor is not to pick the color, it must be practical. In fact, some characteristics of the floor, including chromatic aberration, scarring, wet swelling, dry shrinkage, etc., seem to be shortcomings, but from a scientific point of view, it is precisely the advantages of solid wood flooring. The reason is simple, such as solid wood flooring. When the air is wet, it is wet, when it is wet, it swells. In winter, the room is dry. The floor can completely release moisture and humidify the air.
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The third is heavy fashion and light wear. Now the floor style has a wide board, embossed; double locks, three locks; E2 grade formaldehyde, E1 level, as well as E0 level. In fact, the floor is a durable product, and the requirement for it is durable. Therefore, the consumer floor should not follow suit. The relief flooring and wide planks that were popular for many years have not stood the test of time. Consumers should choose different flooring products based on their own habits.
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The fourth is to re-pick lighter paving. There are many people in the home who have different perspectives on the floor, but they also need to spend time to decide on the meeting, but do not study the pavement method at all. In terms of floor installation, it is "seven-pave three-point quality." Individual floor companies “re-marketing and light-laying†did not recognize the importance of paving, and thus the level and management level of the paving workforce did not keep pace with the development of the sales situation. The quality of the floor is no longer limited to the floor itself. Flooring has also become an important part of measuring the quality of flooring products.
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The fifth is to reverse the status quo of heavy mediation. At present, many consumers are looking at advertising selection products, others are asking neighbors, and more are listening to the decoration company. Now is the age of the Internet. Finding information is very convenient. Consumers can find information about the product and see that the end is not practical.
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The sixth is to verbally promise light evidence. Some manufacturers guarantee that the warranty floor will not be lifted within five years. Manufacturers' propaganda must be black and white. Consumers cannot just listen to verbal promises. Because floor consumption, whether it is for engineering use or home use, should have written written evidence. In sales, some said that there is no color difference in the floor and they will not be deformed. These provisions should be implemented in black and white.
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