As one of the world's largest manufacturers of metal cutting tools, ISCAR is one of Berkshire Hathaway's major subsidiaries. It has been actively promoting the concept of "industrial peace". As a multinational tool company, ISCAR's operations in China can be traced back to 1990 when it was sold through agents in China. In 1998, Iské officially entered China and established the Iska China representative office. In 2000, it established ISK Cutter (Shanghai) Trading Company. In 2005, the IMC group, which Isk belongs to, established a factory in Dalian. In 2006, Iscar was acquired by Mr. Buffett. Prior to this, it was the largest family-owned company in Israel. At present, the business covers more than 50 countries around the world. At the 2012 Beijing CIMS Exhibition, Mr. Wu Jiang, the technical director of Iscar (China), accepted an exclusive interview with the reporter and told us about the excellent innovation and research and development of Iscar.
Mr. Wu Jiang, Technical Director of ISCAR (China)
ETI service software debuts CIMES2012
At the CIMS2012 exhibition, Iscar brought a wide range of specialty products of different types and industries. For example, there are milling, drills, etc. by product type. There are steam turbine industry, aviation industry and automobile industry according to the industry. Mr. Wu Jiang told reporters that “Iscar has divided the industry very carefully in the past two years to make the product more adaptable to the development of the product structure of the industry. At the same time, Iscar has organized many industry technical teams to serve different industries. Iscar has more to show its special products in this exhibition."
Director Wu Jiang introduced two products to us, one is the ETI service software system and the other is the Iscasz magic series. ETI service software system: Through the tool selection system and tool selection consultant of Iscar, we can demonstrate to customers how to select the tool and provide customers with convenient tool selection. The customer only needs to input 2-6 data, such as processing materials, processed materials or machine tools, slice dosage, etc. The ETI service software will automatically generate the first plan, second plan, and up to 25 plans. For example, if you want to produce the lowest cost, after the data is input, the system will recommend it to you. Mr. Wu Jiang said that Iska established many databases in the past two years in order to cover the entire product line. In addition, Iskar also showed a series of magic, beam magic knife, beam magic cutter, beam magic drill and so on.
Exquisite Iscar new products, people can not answer
Maintaining core competitiveness in two major industries
Iska is very fine in the industry, and the most competitive area is Iska's industry with many years of technological accumulation, such as the automotive industry and aviation industry. In the automotive industry, Iscar has assembled other brands under the Group, such as Ingersoll, to provide a complete solution for the Chinese automotive industry. For example, Ingersoll's milling cutters and cutting knives are very good technologies. In the Italian automotive industry, there are many unique technologies for the processing of its aluminum cylinder heads. In the aerospace industry, Iscar’s market share has always been very good, accounting for a large proportion of the total sales. In addition to high-speed milling cutters and knives, Iscar also has unique product technology in superalloy processing, engine casing and component processing.
Iscar considers itself to be the biggest competitor
The leading edge of many industries comes from the constant innovation of Iscar. Iska sees himself as the biggest competitor and continues to surpass himself. How to innovate is first manifested in its technical team organization. Iscar has many technical teams. A technical team develops a new product, and Iska will instruct another team to make a new product to surpass him in a short time. Through this constant transcendence, the product R&D competition system has been formed within Iscar. Therefore, Iscar considers himself to be the biggest competitor and constantly surpasses himself.
For another reason, ISCAR will also integrate the characteristics of the Group's unique technology in certain areas, and will continue to expand the application of technology, and divert certain technology from one group of companies to other products and groups. The other companies in the group, this technology and technology integration and conflict will produce some sparks, these sparks will bring innovation. Through the collision and integration of technology to achieve the integration of resources, the technology continues to move forward.
Product is basic service is fundamental
Combination of points
Speaking of Iscar’s services, Wu Jiang said: “We know that we need to make customers get a good product. Besides the product itself, we also need to provide good service. I think the product is the basis, and the good product is not provided. With products and services, customers do not get the benefits and benefits.We regard products as the basis and services as the fundamental.We must provide customers with services that can bring value-added products. In addition to our high-tech tools, we also To provide quality services. This is to implement the entire sales process of Iscar, including pre-sales, in-sales or after-sales, we will provide services."
In order to better serve its customers, Iska has also made efforts in the organizational structure of services. Iscar is equipped with service engineers, application engineers, and technical engineers in each area. These engineers will conduct regular and irregular inspections at the company's production sites to identify problems and solve problems. Iska also has permanent engineers in industrial clusters, working on the production line and commencing with the company. Iscar will also organize industry technical teams to study common problems in the industry, provide complete solutions for the industry, and improve the technical level of tool processing. General Manager Wu expressed to the reporter of the International Metal Processing Network that apart from these points, we have also done a superficial management. Iska is divided into many categories based on products, such as turning, milling and other types of tools. There is a technical team for turning. Milling also has a technical team. Through the surface, and then through the point or industry integration to do some services.
In addition, Ingersoll, IT of ISCA. TE. DI, Unitac and other brands also have a corresponding technical team. These technical teams are combined from point to line to surface to provide customers with a complete technical service. This kind of technical service is not only limited to the provision of products, promotional products or overall solutions, but also tracks and resolves problems in the use process, including the provision of cutting data and improvement of efficiency. At present, Iscar is equipped with a considerable proportion of manpower and material resources to do this service.
Machine Tool Support Services
As an excellent tool manufacturer, ISCAR has a technical team in the Chinese market that specializes in machine tool support services. At the same time, the technical team has gone out to establish contact with machine tool manufacturers. As we all know, Chinese machine tool companies need to turn over their keys when purchasing data. Therefore, ISCAR has close cooperation with many machine tool manufacturers, not only establishing contact with machine tool manufacturers in China, but also establishing contact with foreign machine tool production sites such as Germany, Switzerland and the United States. The Chinese technical team will introduce them to China's market and customers and provide them with completed solutions. The purpose is to make them turn the keys smoothly. In short, ISCA's close cooperation with machine tool manufacturers can better serve Chinese customers.
Tool Management
As more and more users are pursuing production efficiency, efficient tool management has become more and more important. Iska is also doing this work in the past two years. Iscar set up a tool management conference on the production line, or called a smart tool, to manage the tool. This can save the tool procurement costs and procurement time, to achieve the purpose of improving tool management. Director Jiang Wu told reporters that tool management is actually divided into many types, such as the management of the whole car production line, as well as the management mode of single-item manufacturing costs. Isk has also done these aspects in the past two years. A lot of effort.
2012 performance is flat with 2011
When asked about his performance this year, Director Wu told reporters at the International Metal Processing Network, “Actually, China’s economy has declined in the second half of 2011. Under the big economic situation, our industry has also been affected. Including this effect in early 2012 still exists."
Wu Fengfeng said: Our sales in the first few months have not been as big as we thought. From the end of last year to the beginning of this year, Iscar did not have a certain degree of market prospects. However, after April and May of this year, and especially after May, the statistics of the first five months of Iscar was similar to the same period in the first half of last year. In this case, we believe that the 2012 performance should be the same as in 2011 and still have confidence in 2012. However, we have found that the market may be pyramidal. At present, the industry chain at the upper end of the pyramid may experience some declines, but a large market grows below. We feel that business performance is going upwards.
About Iscar
ISCAR develops, manufactures, and sells a full range of cutting tools such as grooving, turning, milling, boring, drilling, reaming, and shank systems. It has a full range of solutions for aerospace, steam turbines, automotive, tooling, machine tools, and tooling distribution. Experienced. Iscar's founder, Steff Wertheimer, believes that "power comes from never-ending product innovation and service optimization." As a result, innovation is the consistent philosophy of ISCA. Among the products sold by ISCAR, 35% are new products developed within 3 years, and 60% are new products developed within 5 years. In addition, Iska has been continuously innovating and developing in the development of tool materials including coating technology.
Iska China was established in 1998. At present, the Chinese company has more than 100 employees, 14 branch offices, 6 liaison offices and a technical center. Its service network covers all industrial areas in China and provides real-time local Service. In 2005, ISCA invested US$28 million to establish the largest foreign investment tool manufacturing plant in China with the largest technical level in Dalian, covering an area of ​​80,000 square meters. This production plant is part of Iscar's global production and supply system. It is built entirely in accordance with Israel's standards and strives to provide users with globally uniform tool products and services.
With the expansion of the IMC Group, Iscar China is responsible for the sales and service of many star companies of the IMC in the Chinese region. The depth of coverage of ISCAR China in technology, products, services, and variety, from a single product offering to a complete solution for cutting machining, can be regarded as the "everybody" of the cutting tool industry. Ingersoll, in particular, has a strong "tailored" capability in the overall processing of automobiles, steam turbines, gearboxes and heavy machinery.
Mr. Wu Jiang, Technical Director of ISCAR (China)
ETI service software debuts CIMES2012
At the CIMS2012 exhibition, Iscar brought a wide range of specialty products of different types and industries. For example, there are milling, drills, etc. by product type. There are steam turbine industry, aviation industry and automobile industry according to the industry. Mr. Wu Jiang told reporters that “Iscar has divided the industry very carefully in the past two years to make the product more adaptable to the development of the product structure of the industry. At the same time, Iscar has organized many industry technical teams to serve different industries. Iscar has more to show its special products in this exhibition."
Director Wu Jiang introduced two products to us, one is the ETI service software system and the other is the Iscasz magic series. ETI service software system: Through the tool selection system and tool selection consultant of Iscar, we can demonstrate to customers how to select the tool and provide customers with convenient tool selection. The customer only needs to input 2-6 data, such as processing materials, processed materials or machine tools, slice dosage, etc. The ETI service software will automatically generate the first plan, second plan, and up to 25 plans. For example, if you want to produce the lowest cost, after the data is input, the system will recommend it to you. Mr. Wu Jiang said that Iska established many databases in the past two years in order to cover the entire product line. In addition, Iskar also showed a series of magic, beam magic knife, beam magic cutter, beam magic drill and so on.
Exquisite Iscar new products, people can not answer
Maintaining core competitiveness in two major industries
Iska is very fine in the industry, and the most competitive area is Iska's industry with many years of technological accumulation, such as the automotive industry and aviation industry. In the automotive industry, Iscar has assembled other brands under the Group, such as Ingersoll, to provide a complete solution for the Chinese automotive industry. For example, Ingersoll's milling cutters and cutting knives are very good technologies. In the Italian automotive industry, there are many unique technologies for the processing of its aluminum cylinder heads. In the aerospace industry, Iscar’s market share has always been very good, accounting for a large proportion of the total sales. In addition to high-speed milling cutters and knives, Iscar also has unique product technology in superalloy processing, engine casing and component processing.
Iscar considers itself to be the biggest competitor
The leading edge of many industries comes from the constant innovation of Iscar. Iska sees himself as the biggest competitor and continues to surpass himself. How to innovate is first manifested in its technical team organization. Iscar has many technical teams. A technical team develops a new product, and Iska will instruct another team to make a new product to surpass him in a short time. Through this constant transcendence, the product R&D competition system has been formed within Iscar. Therefore, Iscar considers himself to be the biggest competitor and constantly surpasses himself.
For another reason, ISCAR will also integrate the characteristics of the Group's unique technology in certain areas, and will continue to expand the application of technology, and divert certain technology from one group of companies to other products and groups. The other companies in the group, this technology and technology integration and conflict will produce some sparks, these sparks will bring innovation. Through the collision and integration of technology to achieve the integration of resources, the technology continues to move forward.
Product is basic service is fundamental
Combination of points
Speaking of Iscar’s services, Wu Jiang said: “We know that we need to make customers get a good product. Besides the product itself, we also need to provide good service. I think the product is the basis, and the good product is not provided. With products and services, customers do not get the benefits and benefits.We regard products as the basis and services as the fundamental.We must provide customers with services that can bring value-added products. In addition to our high-tech tools, we also To provide quality services. This is to implement the entire sales process of Iscar, including pre-sales, in-sales or after-sales, we will provide services."
In order to better serve its customers, Iska has also made efforts in the organizational structure of services. Iscar is equipped with service engineers, application engineers, and technical engineers in each area. These engineers will conduct regular and irregular inspections at the company's production sites to identify problems and solve problems. Iska also has permanent engineers in industrial clusters, working on the production line and commencing with the company. Iscar will also organize industry technical teams to study common problems in the industry, provide complete solutions for the industry, and improve the technical level of tool processing. General Manager Wu expressed to the reporter of the International Metal Processing Network that apart from these points, we have also done a superficial management. Iska is divided into many categories based on products, such as turning, milling and other types of tools. There is a technical team for turning. Milling also has a technical team. Through the surface, and then through the point or industry integration to do some services.
In addition, Ingersoll, IT of ISCA. TE. DI, Unitac and other brands also have a corresponding technical team. These technical teams are combined from point to line to surface to provide customers with a complete technical service. This kind of technical service is not only limited to the provision of products, promotional products or overall solutions, but also tracks and resolves problems in the use process, including the provision of cutting data and improvement of efficiency. At present, Iscar is equipped with a considerable proportion of manpower and material resources to do this service.
Machine Tool Support Services
As an excellent tool manufacturer, ISCAR has a technical team in the Chinese market that specializes in machine tool support services. At the same time, the technical team has gone out to establish contact with machine tool manufacturers. As we all know, Chinese machine tool companies need to turn over their keys when purchasing data. Therefore, ISCAR has close cooperation with many machine tool manufacturers, not only establishing contact with machine tool manufacturers in China, but also establishing contact with foreign machine tool production sites such as Germany, Switzerland and the United States. The Chinese technical team will introduce them to China's market and customers and provide them with completed solutions. The purpose is to make them turn the keys smoothly. In short, ISCA's close cooperation with machine tool manufacturers can better serve Chinese customers.
Tool Management
As more and more users are pursuing production efficiency, efficient tool management has become more and more important. Iska is also doing this work in the past two years. Iscar set up a tool management conference on the production line, or called a smart tool, to manage the tool. This can save the tool procurement costs and procurement time, to achieve the purpose of improving tool management. Director Jiang Wu told reporters that tool management is actually divided into many types, such as the management of the whole car production line, as well as the management mode of single-item manufacturing costs. Isk has also done these aspects in the past two years. A lot of effort.
2012 performance is flat with 2011
When asked about his performance this year, Director Wu told reporters at the International Metal Processing Network, “Actually, China’s economy has declined in the second half of 2011. Under the big economic situation, our industry has also been affected. Including this effect in early 2012 still exists."
Wu Fengfeng said: Our sales in the first few months have not been as big as we thought. From the end of last year to the beginning of this year, Iscar did not have a certain degree of market prospects. However, after April and May of this year, and especially after May, the statistics of the first five months of Iscar was similar to the same period in the first half of last year. In this case, we believe that the 2012 performance should be the same as in 2011 and still have confidence in 2012. However, we have found that the market may be pyramidal. At present, the industry chain at the upper end of the pyramid may experience some declines, but a large market grows below. We feel that business performance is going upwards.
About Iscar
ISCAR develops, manufactures, and sells a full range of cutting tools such as grooving, turning, milling, boring, drilling, reaming, and shank systems. It has a full range of solutions for aerospace, steam turbines, automotive, tooling, machine tools, and tooling distribution. Experienced. Iscar's founder, Steff Wertheimer, believes that "power comes from never-ending product innovation and service optimization." As a result, innovation is the consistent philosophy of ISCA. Among the products sold by ISCAR, 35% are new products developed within 3 years, and 60% are new products developed within 5 years. In addition, Iska has been continuously innovating and developing in the development of tool materials including coating technology.
Iska China was established in 1998. At present, the Chinese company has more than 100 employees, 14 branch offices, 6 liaison offices and a technical center. Its service network covers all industrial areas in China and provides real-time local Service. In 2005, ISCA invested US$28 million to establish the largest foreign investment tool manufacturing plant in China with the largest technical level in Dalian, covering an area of ​​80,000 square meters. This production plant is part of Iscar's global production and supply system. It is built entirely in accordance with Israel's standards and strives to provide users with globally uniform tool products and services.
With the expansion of the IMC Group, Iscar China is responsible for the sales and service of many star companies of the IMC in the Chinese region. The depth of coverage of ISCAR China in technology, products, services, and variety, from a single product offering to a complete solution for cutting machining, can be regarded as the "everybody" of the cutting tool industry. Ingersoll, in particular, has a strong "tailored" capability in the overall processing of automobiles, steam turbines, gearboxes and heavy machinery.
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