In the era when “home man†and “home girl†prevailed, “home†has become a fashion trend. “home†is an online shop in the home, which is almost what the current mainstream consumer group has done. So, the Internet age is finally here. Internet marketing in the ceramic industry is also prevalent. What is the status quo and prospects? Let's take a look at the reporter's brushstrokes.
It is not yet mature and will become a trend in the future.
Recently, the reporter observed that after the Spring Festival, many companies began to build their own official websites and began to explore the online market. In recent years, General Barton Ceramics, which has sprung up in the field of antique bricks, is one of them. To this end, the reporter specially interviewed Ye Jun, the general manager of General Barton Ceramics, to discuss the network marketing that has recently begun to heat up.
At present, the sales model of the ceramic industry is relatively traditional. Most of the traditional offline trading models are implemented after the storefront display and field visits enhance customer trust and then negotiate various matters. Ye Jun told reporters that the annual sales of General Barton Ceramics in 2011 exceeded the target by 40%, but the network sales were almost zero. He said that the ceramics industry has not paid much attention to the network. At present, some enterprises have begun to consciously develop in this aspect, but they are still in the stage of early exploration; and due to lack of experience, they will encounter at this stage. Many problems, including network maintenance, online reputation building, logistics partner cooperation and after-sales service, have to rely on the enterprise itself to find ways to solve it.
The reporters learned on Taobao, Tmall, Jingdong Mall and other major e-commerce websites, all of which are sold online by ceramic products, including ceramic tiles (decoration renderings), sanitary wares and mosaics. The brands covered include Dongpeng and Xinmingzhu. Xinzhongyuan, Jiumu, Wrigley, Hongyu, Toto, etc. are all well-known first-line brands. At the same time, the reporter also found that among the ceramic products sold online, the price field is slightly lower than the offline market, but the types are less, the number of transactions is small, the number of transactions is scarce, and the response is flat. Ye Jun believes that the current network marketing of the ceramic industry is not yet mature, and is still in the stage of promotion and promotion, and group purchase is one of the most typical manifestations. It provides a gimmick, deals in the form of promotion, absorbs a lot of popularity, has achieved the effect of advertising, which is a good strategy in the early stage of network marketing, but may gradually reduce after the market matures.
In response to the fact that more and more ceramic enterprises are beginning to enter the online market, Ye Jun believes that the traditional offline market has matured and is subject to various factors such as policy adjustment, less optimistic environment and limited housing market. I believe that the task of most ceramic enterprises this year is the same as that of General Patton. In the network, there will be more ceramic enterprises, such as General Patton, who has already started the network promotion work in the early stage. Although there are many details to solve the problem, it can be expected that the network market will be gradually structured in the next 3-5 years.
When it comes to how to achieve this step, Ye Jun put forward his own idea: If you want to achieve network marketing, the ceramic industry needs a professional B2C platform, taking the combination of online and offline, including, for example, design, A variety of resources, including transportation, installation and customer service, provide one-stop service. He believes that compared to offline transactions, more emphasis is placed on product quality, and online transactions may be more focused on service capabilities.
While discussing and analyzing the future of networked marketing in the ceramics industry, Ye Jun also boldly envisaged that it is foreseeable that, as Foshan ceramics began to revitalize, in the initial stage of network maturity, there will surely be companies. The phenomenon of rushing into the online market, but after the network market mechanism is gradually improved, it will gradually phase out some enterprises. This is a market law: the big waves are sanding, and the left is king.
Online sales will subvert entity sales in the future
IVI bathroom e-commerce started late, Liao Xiaorong, general manager of IVI bathroom sales told reporters that IVI did a good job in network sales last year, accounting for a small share of the overall sales. However, with the increasing trend of sanitary network sales, IVI will increase investment in e-commerce this year, and will strengthen cooperation with some websites or other online channels.
The advantages and disadvantages of online sales are obvious. Nowadays, the popularity of the Internet is high, and it is convenient to buy things online. Online shopping can also omit some links of physical purchases and give some profits to consumers. This also prompts many consumers to prefer to buy things online. However, compared with the large-scale consumer products of bathroom products, quality, distribution, installation and after-sales service have hindered the further development of bathroom online shopping. This is the main reason why many consumers are hesitant to face online shopping products. In the face of this confusion of consumers, Liao always put forward three suggestions. He said that as long as the company does these three points, all problems will be solved. The first is the cooperation with the logistics company, which is not only the deep cooperation between the enterprise and the logistics company; the second is the establishment of the after-sales service system, whether the system can truly consider the rights and interests of consumers, whether there is a corresponding The sales point can help customers solve the product after-sales problem in 24 hours or even 12 hours; the third is product quality, network sales is also the brand, quality is the foundation of the enterprise, and the quality of the product itself must not be changed because of the particularity of the network.
NPK Compound Fertilizer can supply two or three main nutrients and trace elements,its nutrient release uniformly,its efficiency is stable and long and has less disadvantage on the soil.In general the appearance is granule with low hygroscopicity and not easy to agglomerate. It`s easy to store and transport so you can save costs..
NPK Compound Fertilizer
NPK Compound Fertilizer,Compound NPK 10-5-20 Fertilizer,Agriculture Use Compound Fertilizer NPK,Compound Fertilizer Granular NPK
SHIJIAZHUANG HAN HAO TRADE CO., LTD. , http://www.hhfertilizers.com